Officially launched on March 24, 2015.
According to founder, Jason Kilar, “the video-content service won’t ever add TV shows or movies, a la Netflix or Hulu.”
Jason Kilar is an American businessperson and a member of the board of directors for DreamWorks Animation. He was previously an Amazon executive and the CEO of Hulu, a joint venture of ABC, NBC Universal, and NewsCorp.
Here is an excerpt from a Fast Company article from July 29, 2015:
Kilar’s company, Vessel, is a subscription online video platform. For $2.99 a month, viewers can watch videos from Internet celebrities such as Ingrid Nilsen, Epic Meal Time, and Shane Dawson before they appear on YouTube. In exchange for their videos, which air 72 hours before they appear on other platforms like Vimeo or YouTube, Vessel is offering creators better revenue share than YouTube and a cut of the subscription fees. Fans, meanwhile, get a more streamlined and intimate interaction experience with creators than they do in the anarchic world of YouTube comments.