Ooyala Offers Advice on Reaching and Keeping Cord-Cutters

February 26, 2015

Millennials aren’t tied to their TVs or to pay TV services. To attract them, understand what they want and be flexible.

Can operators stop the rise of cord-cutting, and create a strategy to attract cord-nevers? A report from online video platform Ooyala called “All About the Cord” sheds light on who is turning away from pay TV and why, and offers tips on attracting them.

Source: http://www.streamingmedia.com/Articles/News/Online-Video-News/Ooyala-Offers-Advice-on-Reaching-and-Keeping-Cord-Cutters-102190.aspx

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